This week is all about PERSONAL BRANDING and WEB SCALE with special guest Steve Corona. We talk about Steve’s book Scaling PHP. We also reminisce about the old days of Twitter API dev, until Steve humiliates Ed by not knowing what Spaz was.

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Listen

Download now (MP3, 26.7MB, 56:30)

Links and Notes

• Steve Corona on Twitter
• Scaling PHP
• Steve’s web site
• Life360 (now hiring in SF)
• Twitpic
• “Miracle on the hudson” plane crash
• Double vs single quotes in PHP
• Persistent DB connections in PHP
• Shared nothing architecture
• Horizontal vs. vertical scaling
• 12 Factor App
• Applescript CGI, more